Grosvenor House didn’t want a complete re-vamp of their prominent ground-floor cafe, just a change of country. Calling me in as a known specialist in London photography, they were keen to oust a series of French-themed prints in favour of images to immediately convey to hotel guests that they were sipping their coffee in the heart of Britain’s vibrant capital, not by the Champs-Elysees. In this great celebratory year of the Diamond Jubilee and the 2012 Olympics, patriotism was the driving force, so it was out with the folie bergere dancers and in with Boedicea and the Horseguards. It felt great to reclaim such a high-profile space for London!
And here you have it — the before and after photographs.